Firework

Firework, operated by Loop Now Technologies, Inc. (San Mateo, CA) and backed by $250M in funding including a $150M round led by SoftBank, is a video commerce platform enabling businesses to create interactive, shoppable video experiences across digital touchpoints. Its AI Shopping Agent is a conversational assistant providing personalized product recommendations and answering customer questions through chat and video, while shoppable video embeds product links in interactive short-form videos for direct purchases. Video Showroom offers 24/7 digital showrooms replicating in-store shopping, and 1:1 Video Chat connects shoppers with expert staff live. Video content solutions source material from influencers, brands, users, AI, and store associates, with omnichannel syndication across websites, email, apps, SMS, social media, and retail channels. A free trial is available, with custom enterprise pricing via demo.