Frase

Frase is a content platform aimed at both traditional SEO (ranking on Google) and the newer challenge of GEO — getting cited in AI-generated answers from tools like ChatGPT. Rather than a single-purpose writing or optimization tool, it positions itself as running a full loop: it learns a brand's voice from already-published content, researches a topic, and drafts or rewrites pages to both rank and get cited. Its Content Guard feature checks how a brand is represented in AI answers within its category every day, alerting when a competitor takes over a previously-held spot or when a ranking page starts to decline, and drafting a proposed fix for a human to approve rather than requiring a person to notice the drop first. It's built for in-house content/SEO teams as well as agencies managing the same workflow across multiple clients, with a 7-day free trial requiring no credit card.